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Sheraton Hawai'i Bowl Administration

Sheraton Hawai'i Bowl Executive Director
Hawaiian Airlines Diamond Head Classic Executive Director
David A.K. Matlin

In his 22 year career, David A. K. Matlin has gained experience in sales, marketing, finance, information technology, and event management while working for the Houston Astros Baseball Club, Arts Center Enterprises (dba The Majestic Theatre), The University of Hawaii at Manoa, ESPN Regional Television and his own firm, DAKM Enterprises, Inc.

With two decades of sports and entertainment marketing and management experience, Matlin has been involved in a myriad of special events and sporting projects including, the MLB World Series; 25th Houston Astrodome Anniversary; Miss Universe Pageant; Christina Aguilera, Howie Mandel and Ray Charles concerts; NIT Basketball Tournament; Men’s Volleyball Final Four; The Sheraton Hawaii Bowl; and the Broadway Musicals “Annie” and “Annie Get Your Gun.”

After graduating from the University of Michigan in 1987, Matlin headed south and began his career as the Marketing Operations Manager for the Houston Astros Baseball Club. In this role he developed operating procedures for the stadium information systems, promotions and special events. Matlin also was the point person for administering over $3 million in local, regional and national sponsorship programs. In addition, he created the Astros Fantasy Camp in 1988 – the first camp ever held in a major league stadium during baseball season.

After three years as the Marketing Operations Manager, he was promoted to Director of Sales. At 26, Matlin was the youngest Director of Sales in Major League Baseball. In this role, he managed a 16 person department that handled renewals and new sales of group and season tickets, skyboxes and luxury suites. Matlin established an out-market sales force in 12 Texas and Louisiana cities to expand group sales efforts. In his second year on the job, new season ticket sales increased by 35% and he developed the Diamond Level seating area which netted an additional $700,000 in ticket revenue for the 1993 season.

After six seasons with the Astros, Matlin moved to San Antonio to become the Assistant General Manager/Director of Marketing of Arts Center Enterprises/The Majestic Theatre. In this role, he oversaw the operation of a 2,500 seat atmospheric theater which is the home of the San Antonio Symphony and Broadway series. His marketing responsibilities included the advertising and promotion of Broadway shows, musical concerts and comedy acts.

From San Antonio, Matlin moved to Honolulu and became an Information Officer for the University of Hawaii Athletic department and enrolled in the school’s MBA program. As a UH Information Officer, Matlin was responsible for the development and integration of information technology to assist with the sales and distribution of individual, group and season tickets for the department’s seven ticketed programs.

While at UH, he led the successful implementation of point of sale ticketing, credit authorization and remote phone sales to facilitate increased ticket sales from 300,000 to more than 600,000 in a two year period. His main focus at UH was to create a 3 year strategic plan to move UH ticketing to the forefront as the department entered the 21st century. The strategic plan included on-line internet and remote outlet sales as well as interactive voice recognition for telephone sales.

In 2002, Matlin joined Jim Donovan as the Vice-President of m2c and the Director of Operations for the Sheraton Hawaii Bowl. Matlin has played an integral role in providing management consulting services for Panda Travel (one of Hawaii’s largest travel wholesalers), Sodexho (an international food service company) and AIO Group (a Hawaii-based media company). As m2c Vice-President, he focused his efforts on business development, and client training.

In May, 2008, Matlin started  DAKM Enterpirses,Inc.  and was named the Sheraton Hawaii Bowl’s Executive Director.  This opportunity was triggered by Jim Donovan accepting a position as the University of Hawaii’s Athletic Director.  Since May, Matlin has also become the Executive Director of the new Diamond Head Classic that will be held in December, 2009.  Matlin is also the President of Value Travel Hawaii ( – A firm that specializes in travel to and from Hawaii.

Matlin is married to the former Dana Hatate and they live in Honolulu with their two children, Kisa, and Ross.

University of Hawaii, Honolulu, Hawaii
Masters in Business Administration, 1997
Beta Gamma Sigma, Member (Honor Society for Collegiate Schools of Business)
Lum Yip Kee Award – Most Outstanding MBA student

University of Michigan, Ann Arbor, Michigan
Bachelor of Arts, May, 1987

Current Positions
President, DAKM Enterprises, Inc.
Executive Director, Sheraton Hawaii Bowl and Hawaiian Airlines Diamond Head Classic

Current & Past Community & Professional Positions
Entrepreneurs Foundation of Hawai'i (2013 - Present)

Football Bowl Association (FBA) Executive Committee - (2012 - Present)

Pro Bowl Committee (2012)

Koa Anuenue Board of Directors (2009 - Present)
University of Hawaii Alumni Association (UHAA) Board of Directors (2009 - Present)
University of Hawaii Athetics Advisory Board (2008- 2011)
Hawaii Bowl Foundation Treasurer (2008 - Present)
Shidler Alumni and Friends Board of Director (2005 - Present)
2008 University of Hawaii Athletics Strategic Planning Committee (2008)
Hale Kipa – Board of Directors (2001-2004)

Treasurer for Grace Christian Community Church (2002-2004)

Na Koa Kick-off Celebration Ticket Chair (2000 & 2001)
University of Hawaii Shared Vision Committee (2001)
UH Athletics Priority Premium Seating Committee Coordinator (1999)
Miss Universe Ticketing Chair (1998)

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