Sheraton Hawai'i Bowl Executive Director
David A.K. Matlin
In his 18 year career, David A. K. Matlin has gained experience
in sales, marketing, finance, information technology, and
event management while working for the Houston Astros Baseball
Club, Arts Center Enterprises (dba The Majestic Theatre),
The University of Hawaii at Manoa, AXA Advisors LLC, ESPN
Regional Television and m2c, Inc.
With nearly two decades of sports and entertainment marketing
and management experience, Matlin has been involved in a myriad
of special events and sporting projects including, the MLB
World Series; 25th Houston Astrodome Anniversary; Miss Universe
Pageant; Christina Aguilera, Howie Mandel and Ray Charles
concerts; NIT Basketball Tournament; Men’s Volleyball
Final Four; The Sheraton
Hawaii Bowl; and the Broadway Musicals “Annie”
and “Annie Get Your Gun.”
After graduating from the University of Michigan in 1987,
Matlin headed south and began his career as the Marketing
Operations Manager for the Houston Astros Baseball Club. In
this role he developed operating procedures for the stadium
information systems, promotions and special events. Matlin
also was the point person for administering over $3 million
in local, regional and national sponsorship programs. In addition,
he created the Astros Fantasy Camp in 1988 – the first
camp ever held in a major league stadium during baseball season.
After three years as the Marketing Operations Manager, he
was promoted to Director of Sales. At 26, Matlin was the youngest
Director of Sales in Major League Baseball. In this role,
he managed a 16 person department that handled renewals and
new sales of group and season tickets, skyboxes and luxury
suites. Matlin established an out-market sales force in 12
Texas and Louisiana cities to expand group sales efforts.
In his second year on the job, new season ticket sales increased
by 35% and he developed the Diamond Level seating area which
netted an additional $700,000 in ticket revenue for the 1993
season.
After six seasons with the Astros, Matlin moved to San Antonio
to become the Assistant General Manager/Director of Marketing
of Arts Center Enterprises/The Majestic Theatre. In this role,
he oversaw the operation of a 2,500 seat atmospheric theater
which is the home of the San Antonio Symphony and Broadway
series. His marketing responsibilities included the advertising
and promotion of Broadway shows, musical concerts and comedy
acts.
From San Antonio, Matlin moved to Honolulu and became an
Information Officer for the University of Hawaii Athletic
department and enrolled in the school’s MBA program.
As a UH Information Officer, Matlin was responsible for the
development and integration of information technology to assist
with the sales and distribution of individual, group and season
tickets for the department’s seven ticketed programs.
While at UH, he led the successful implementation of point
of sale ticketing, credit authorization and remote phone sales
to facilitate increased ticket sales from 300,000 to more
than 600,000 in a two year period. His main focus at UH was
to create a 3 year strategic plan to move UH ticketing to
the forefront as the department entered the 21st century.
The strategic plan included on-line internet and remote outlet
sales as well as interactive voice recognition for telephone
sales.
After five years at UH, Matlin became a financial consultant
for AXA Advisors, LLC. As a Financial Consultant for AXA Advisors,
LLC, Matlin passed the Series 7, 66 and Life and Health examinations.
He specialized in fee based and pension planning. He led the
Honolulu Branch in Comprehensive Fee based plans sold in 2001.
In 2002, Matlin joined Jim Donovan as the Vice-President
of m2c and the Director of Operations for the Sheraton
Hawaii Bowl. Matlin has played an integral role in providing
management consulting services for Panda Travel (one of Hawaii’s
largest travel wholesalers), Sodexho (an international food
service company) and AIO Group (a Hawaii-based media company).
As m2c Vice-President, he focuses his efforts on business
development, and client training.
Matlin is married to the former Dana Hatate and they live
in Honolulu with their two children, Kisa (11), and Ross
(8).
MATLIN'S RESUME
Education
University of Hawaii, Honolulu, Hawaii
Masters in Business Administration, 1997
Beta Gamma Sigma, Member (Honor Society for Collegiate Schools
of Business)
Lum Yip Kee Award – Most Outstanding MBA student
University of Michigan, Ann Arbor, Michigan
Bachelor of Arts, May, 1987
Current Positions
Vice-President, m2c, Inc.
Director of Operations, Sheraton
Hawaii Bowl
Current & Past Community & Professional Positions
University of Hawaii CBA Executive Vineyards committee (2005)
Flavors Wine Tasting and Silent Auction committee (2004)
Hale Kipa – Board of Directors (2001-2004)
Treasurer for Grace Christian Community Church (2002-2004)
Na Koa Kick-off Celebration Ticket Chair (2000 & 2001)
University of Hawaii Shared Vision Committee (2001)
UH Athletics Priority Premium Seating Committee Coordinator
(1999)
Miss Universe Ticketing Chair (1998)
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