The Offical Site of the Sheraton Hawaii Bowl
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Sheraton Hawai'i Bowl Administration

Sheraton Hawai'i Bowl Executive Director
Jim Donovan

From his days as an offensive lineman for the University of Hawaii Warrior football team, to his current position as the Executive Director of the Sheraton Hawaii Bowl, Jim Donovan has undoubtedly left his mark on the business, sports and entertainment communities in Hawaii.

As an athletics administrator for nearly seventeen years, Donovan tackled many challenges in a variety of capacities for the University of Hawaii. In ten years as the # 2 administrator in UH athletics, Donovan's primary function was the day-to-day management of a $17 million, 350 person (full and part-time employee) department. In addition, Donovan assisted in the development of long-range plans to meet the challenges in the ever-changing world of college athletics.

To remain competitive Donovan sought to increase the role of performance enhancement professionals in the department, adding sports to adhere to gender equity, and incorporating advanced technology to cut costs and improve customer service. Another goal was to bring a college football bowl game back to the islands, which occurred during his tenure.

Donovan’s leadership was instrumental in the day-to-day operations of the department, where he directly managed the department's ticket, business, marketing, computer and media relations functions. One of his biggest challenges was balancing the department's operating budget. It's a challenge that Donovan tackled head on.

"When my tenure ended, we were a little more than 95 percent self-funded," Donovan noted. "That's a real accomplishment. When I started, that figure was about 75 percent. It wasn’t easy, but our success was because of a real team effort."

Donovan's ascent up the administrative ladder began in 1985 when he assumed the position of Rainbow Stadium manager. After three years he took on the position of sports marketing director. Under his jurisdiction, the marketing revenues more than doubled by 1993.

On the community service side, when Hurricane Iniki hit the islands in 1992, Donovan organized a fundraising effort for the American Red Cross at the UH vs. BYU football game which raised nearly $150,000 in relief funds.

After his six-year tenure as marketing director, Donovan was promoted to Assistant Athletics Director for Administrative Services. It was in this position where Donovan earned his reputation as an innovative and visionary leader. In his first two years, he implemented a $2.6 million scoreboard package for the Stan Sheriff Center, put together a similar package of $1.5 million for Aloha Stadium and produced the original specifications for a $1.6 million contract with KCCN Radio. In 1996, he spearheaded the signing of a $6.2 million contract with KFVE-TV, considered one of the most lucrative television packages in the country.

After leaving the University of Hawaii Athletic Department in 2002, Donovan became the Executive Director of the Sheraton Hawaii Bowl – and event owned by ESPN Regional Television. To provide the event management necessary for a first-class Bowl game, Donovan started m2c, Inc. – an event management and business consulting company. Within a one-year period, his firm was providing services for the following international, national and local firms: ESPN; Panda Travel; Sodexho; and the AIO Group.

As event managers, m2c provides the following services:
- Event Management and Logistics
- Sponsorship Development, Sales and Fulfillment
- Budget Management
- Licensing Management
- Creating Unique Promotional Opportunities
- Managing and Creating Fundraising Events

As business consultants, m2c provides the following services:
- Management Training
- Sales Development
- Marketing Support Services
- Promotions Creation and Implementation
- Public Relations and Media Representation
- Strategic Planning and Implementation

Donovan was raised in Anaheim, Calif., where he graduated from Servite High School in 1978. He lettered in football, receiving many accolades including Prep All-American and honorable mention Offensive Lineman-of-the-Decade (1970s) in Orange County. From there, he attended Santa Ana College where he was an All-Conference player and lettered twice before earning a scholarship to play for Hawai'i from 1981 to '82.

Donovan and his wife, the former Tracy Orillo, have two children, Jacqueline, 12 and Joshua, 10.


University of Hawai'i, Executive Master's in Business Administration
University of Hawai'i, Bachelor's Degree in Geography

Current Positions
Executive Director, Sheraton Hawaii Bowl
President, m2c, Inc.

Previous Jobs
Associate Athletics Director, University of Hawai'i
Assistant Athletics Director for Administrative Services, University of Hawai'i
Sports Marketing Director, University of Hawai'i
Rainbow Stadium Manager, University of Hawai'i
Graduate Assistant Football Coach, University of Hawai'i

Current & Past Community & Professional Positions
- University of Hawaii College of Business Alumni & Friends, Board of Director (1998 – Present)
- University of Hawaii Letterwinner’s Club, Board of Director and Founder (Present)
- American Diabetes Association Hawaii Chapter, Rainbow Rhapsody Silent Auction Chair (2003)
- University of Hawaii Alumni Association, Board of Directors (1999 – 2002)
- National Collegiate Marketers Association, Charter Member (1991 – 2002)
- American Marketing Association, Member (1995 – 2002)
- Beta Gamma Sigma, Member (Honor Society for Collegiate Schools of Business)
- Hawaii Business Travel Association, Board of Director (1992 – 1995)
- Volunteer Career Counselor for Iolani School (1995 – 2002)
- Aloha and Hawaii State Games marketing volunteer (1991—1992)

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